No doubt you’ve been told to avoid using “hype” in your copywriting and sales messages, right? And I’ll bet there have been times when you’ve closed a sales letter page because the hype was too ridiculous for words. But when it comes to defining hype and especially to determining how much is just right, the … Read more

You don’t need a humongous budget when you begin outsourcing, but what you do need is the knowledge of HOW to get the best online workers possible. After all, no matter how much work you outsource, it’s still your business and your reputation on the line. Not to mention the fact that better work equates … Read more

Did you enjoy the Olympics? Every four years we get to see the best of the best and their gold medals, but sometimes the best inspiration comes from those who don’t win – or even someone who came in dead last. In 1988, Eddie “The Eagle” Edwards became the first competitor since 1928 to represent … Read more

I’ve seen this time and again. Someone builds a nice little site, or product, or some sort of residual income stream. Then they spend their time tweaking it and trying to increase the income from it. They’re good at SEO and so they tweak and tweak and tweak to make the most money possible from … Read more

I don’t need to tell you how important the conversion rate on your squeeze page is. The better it converts, the more prospects you get. The more prospects you get, the more sales you can eventually make. So how do you get your squeeze pages converting like gangbusters? Here are 13 things you should be … Read more

Has anyone ever told you to set goals? I know, silly question. People are always telling you to set goals because goal setting can and does work. But has anyone told you there is a right way and a wrong way to choose those goals? For example, you want to earn $10,000 a month so … Read more

So you slaved over your latest blogpost – and nobody tweeted it or shared it on Facebook? Or perhaps you wrote a dozen new articles – and all you hear are the sounds of tumbleweeds drifting across your screen? It’s harder and harder these days to capture attention – namely because attention spans are getting … Read more

I mentioned in a previous article that you don’t want to become one of those many one hit wonders that make a big splash on the Internet and then vanish – but how do you make sure that you’re not? Because it’s really easy to say you won’t be, but the fact is that no … Read more